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1. The Art of Shameless Self-Promotion
I’ve found it just doesn’t pay to crow too much about what I’ve accomplished. Sure, I celebrate when things go well. But I’ve found that talking too much about my achievements leads not only to criticism, but to disappointment. There’s always going to be someone who’s done more or worked harder. And until they carve my name [...]

2. Five Areas to Focus On for Effective SEO Copywriting
When I first started Copyblogger in 2006, I was almost militantly against on-page search optimization. Seems strange, since I’d been a successful student of SEO since 2000. It was because I saw all these people fretting over keywords like it’s 1999, and yet they had no links. Their content was weak. Their sites weren’t trusted. You can’t [...]

3. Landing Page Makeovers 2007-2009: Where Are They Now?
This is another addition to our ongoing series of tutorials and case studies on landing pages that work. It occurred to me late last year, as I was readying yet another Landing Page Makeover, that the end of one year and the beginning of the next was a good time to do a “Where are they [...]

4. Does SEO Copywriting Still Matter?
If there’s any one thing that can be said about SEO with certainty, it’s that it manages to cause a lot of confusion. For example, it seems like many people’s idea of SEO was formed 10 years ago, and hasn’t bothered to change with the times. Even an online veteran like Robert Scoble is completely clueless [...]

5. Third Tribe Marketing is Live
Those of you who subscribe to the Internet Marketing for Smart People email newsletter found out on Monday what Brian and I have been up to for the past few months. We knew it would be cool, because, well, we designed it to be cool. We wanted to build something people would really get value from. But still, [...]

6. The Alfred Hitchcock Secret to Compelling Content and Copy
The McGuffin has been a powerful storytelling device for a long time. It was Alfred Hitchcock who popularized both its use and the name that sounds like it should be on a dollar menu. The McGuffin has a cool job: to keep the plot, character, or situation rolling along. It draws us into the story and [...]

7. How to Quit Hitting the Snooze Button on Your Blog
Conversation in social media is supposed to be “open source,” right? We’re supposed to gain energy and excitement from being open to the entire internet, to ideas that come to us from literally every corner of the globe. But too often “social media” turns into a predictably closed circuit of the same people having the same conversation. Finding [...]

8. Who Do You Trust for Online Business Advice?
Do you know this story? A scorpion needs to cross the river. He asks a friendly-looking frog to carry him across. “Do you think I’m stupid?” asks the frog. “You’re a scorpion. You’ll sting and kill me.” “No I won’t,” says the scorpion. “That would be completely against my self interest. If I sting you, I’ll [...]

9. Could Your Blog be Ruining Your Business?
Many of you began blogging to get more business. I’m sorry to tell you that many of you are doing the exact opposite. Your blog isn’t getting you more business — it’s actually sending business away. How did that happen? A blog is supposed to create more interest in what you do or what you sell. It’s supposed [...]

10. How to Do 500 Times Better than AdSense
Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog. That first cent [...]